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BORING, PLAIN and NORMAL COMMUNICATIONS... brings you less happiness, more uncertainty and even less money... over and over again
In this crazy crackpot world we're living in, you simply cannot give in and fall into line and be another me too commodity. You can't be that. It's an unwinnable game. Let your competitors get mud deep into all that and wrestle it out for the gold medal that doesn't exist.
Instead, why not have your messaging and writing for your products and services be insatiably drinkable and Frank Sinatra fascinating and entertaining. Where you never again (nor your customers and clients) have to settle for mediocre, boring, dry as toast communications representing you and your products and services.
Get it right and your communications will be the anti-bore vaccine your customers, readers and subscribers will be pining their hearts out for. And guess what; as a result of that you'll head butt out the gaggling avalanche of other inbox messages desperate for your customer's attention. You'll send them packing permanently to the posterior of your customer's and prospects inboxes.
No matter what your product or service, and no matter how light or serious the information you need to convey, the marvellous news is you do not need to mesmerise your audience into submission with complex hieroglyphics, overpowering salesy messaging or lofty technical language.
And do keep this in mind if you think your audience is too sophisticated and too educated to be informationally entertained and given a pleasurable communicative experience – because dear old departed Albert Einstein has this to share– if you can’t explain it simply, you don’t know your topic well enough. And by simply of course - depending on the context – it doesn’t mean you can’t be novel and entertaining in your messaging and communications, no matter what thought, idea, concept or message you’re trying to get across.
Believe it or not, there aren’t boring topics, people, products and services. There are only dull, uncreative, unwilling and unchallenged minds with little inclination, curiosity or fascination to turn their products and services into readable fascinating masterpieces.
Your Golden Goose? A continual stream of jackpot winning ideas, fresh spirit and newfound energy -- that's then all captured, drilled, voiced and integrated with your personality and energy into all your communications, campaigns and content.
And yet without them - and whatever the level or state of the business - business becomes a continual struggle, a grind, a chore. Something you'll resent. And sooner than not, fall deeply out of love with.
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Want to find out about having your communications, sales messages and emails be the hottest original tickets in town that'll make the experience of buying from you unique, fun and a delightful joy?
"It's better to be outrageous than join the ranks of the walking dead"
Gerry Spence
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